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Jewellery
Featured ProjectPharoza — Luxury Jewellery goes AI-first
A boutique jewellery house re-launched as an AI-native luxury ecommerce brand.
0 → 1
AI virtual try-on live in-market
< 4h
First-response time on WhatsApp enquiries
3×
Product-detail engagement vs. prior site
Business Challenge
The problem we were asked to solve
Beautiful showroom, invisible online. No inventory system, no follow-up, no way to try jewellery from home. High-intent buyers arrived on Instagram, dropped off before a WhatsApp reply, and never returned.
Solution
What we designed
A luxury AI ecommerce platform with virtual try-on, unified inventory and order management, WhatsApp Business automation, and technical SEO foundations engineered for long-tail jewellery search.
Technology
Enterprise stack orchestrated as one system
AI Virtual Try-OnHeadless EcommerceCRMWhatsApp Business APITechnical SEOCloudflare CDN
Implementation
How we shipped it
- 01Week 1–2 — Discovery, brand system, product taxonomy
- 02Week 3–5 — Storefront build, checkout, payments, PIM
- 03Week 6–7 — AI try-on model, WhatsApp automation, CRM wiring
- 04Week 8 — SEO foundations, analytics, launch
Expected Business Outcome
What success looks like
Higher add-to-cart, sub-4h reply times on WhatsApp, and a scalable organic channel replacing paid dependency.
- AI virtual try-on for premium jewellery
- Inventory & order management wired to WhatsApp
- SEO foundations for long-term organic growth
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